An ultra-precise longlasting liquid eyeliner with a high precision fine-tipped brush. What it does: This longwearing, highly pigmented eyeliner goes on with a super precise professional applicat...

Brow Sculpt is an innovative wax-gel hybrid featuring a 3-in-1 applicator to sculpt, shape and set brows in place for 12 hour hold. Brow Sculpt allows you to customize your look from soft and fluffy ...

A clean, gel-like eyeliner that effortlessly deposits intense color. HausTech Powered™ with Vitamin E + Argan Oil...

The Deep Dive Introducing a volumizing mascara that's good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifyin...

Legendary Lashes Volume 2 is my super VOLUMISING mascara with a long-wear, smudge-proof, humidity resistant formula! It INCREASES the look of volume by 507% after just one application* for the dreamie...

Boom, boom, groom with your 12HR bold-hold styler. Slick your hairs back all day with the invisible strength and flexible hold of the most powerful brow gel yet. Its universal clear colour naturally p...

Maybelline Tattoo Liner Gel Pencil glides on in one smooth stroke and delivers your most intense eye definition yet. Features: This waterproof and smudge-resistant gel eyeliner glides on smooth fo...

Get icy with our latest collection! Be an icy baddie and jump on the icy eyes trend with our Icy Nude Eyeshadow Palette. Don’t be afraid to break the rules by combining frosty silvers with cool burg...

Two monochromatic and versatile creamy palettes with innovative, ultra-pigmented metallic, marble and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks – from sof...