All-day root lift + volume, never sticky or stiff, heat protection WHY IT'S WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring...

What it is: A leave-in thickening and volumizing hair treatment for fine, thin hair that leaves hair looking bigger and fuller. Hair Type: Fine, Medium, and Thick Hair Texture: Straight and Wavy...

What it is: A conditioner that provides easy detangling, light hydration, heat protection, and conditioning for fine, thin, or fragile hair without weighing it down or distorting the color. Hair Ty...

What it is: A non-greasy cream that’s applied on dry hair to instantly smooth, tame, and de-frizz on-the-spot. It’s formulated with Avocado oil + Omega 3’s to hydrate and nourish for silky gloss...

What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types. Hair Type: Curly and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - ...

What it is: A conditioner that restores fluidity and elasticity to dry, dehydrated, brittle curls and improves the texture, bounce, and elasticity. Hair Type: Fine, Medium, and Thick Hair Textur...

What it is: An intensive hydrating and moisturizing leave-in hair treatment that instantly turns dull, dry, dehydrated hair to silk. Hair Type: Fine, Medium, and Thick Hair Texture: Straight and...

What it is: A deeply hydrating and strengthening treatment mask, rich in Mediterranean-derived marine actives to deliver super-glossy, supple, and expensive-looking hair. Hair Type: Fine, Medium, a...

What it is: A clean, sulfate-free shampoo formulated without ingredients that leave residue, rinsing off completely for truly clean, healthy hair and scalp. Hair Type: Straight, Wavy, Curly, and Co...

An innovative must-have for protecting porous, colour-treated hair, Color Wow's Dream Coat Supernatural Spray seals each strand with an invisible waterproofing cloak - perfect for fighting frizz....

Answering the wishes of limp-haired beauties, Color Wow's Xtra Large Bombshell Volumizer transforms fine tresses into beautifully thick, full hair for days. Granting major, long-lasting volume wi...