All-day root lift + volume, never sticky or stiff, heat protection WHY IT'S WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring...

What it is: A leave-in thickening and volumizing hair treatment for fine, thin hair that leaves hair looking bigger and fuller. Hair Type: Fine, Medium, and Thick Hair Texture: Straight and Wavy...

What it is: A conditioner that provides easy detangling, light hydration, heat protection, and conditioning for fine, thin, or fragile hair without weighing it down or distorting the color. Hair Ty...

What it is: A non-greasy cream that’s applied on dry hair to instantly smooth, tame, and de-frizz on-the-spot. It’s formulated with Avocado oil + Omega 3’s to hydrate and nourish for silky gloss...

What it is: A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types. Hair Type: Curly and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - ...

What it is: A conditioner that restores fluidity and elasticity to dry, dehydrated, brittle curls and improves the texture, bounce, and elasticity. Hair Type: Fine, Medium, and Thick Hair Textur...

What it is: A deeply hydrating and strengthening treatment mask, rich in Mediterranean-derived marine actives to deliver super-glossy, supple, and expensive-looking hair. Hair Type: Fine, Medium, a...

What it is: A clean, sulfate-free shampoo formulated without ingredients that leave residue, rinsing off completely for truly clean, healthy hair and scalp. Hair Type: Straight, Wavy, Curly, and Co...

An innovative must-have for protecting porous, colour-treated hair, Color Wow's Dream Coat Supernatural Spray seals each strand with an invisible waterproofing cloak - perfect for fighting frizz....

Answering the wishes of limp-haired beauties, Color Wow's Xtra Large Bombshell Volumizer transforms fine tresses into beautifully thick, full hair for days. Granting major, long-lasting volume wi...

A triple threat to dry, dull and unruly tresses, this innovative styling treatment can be used in three easy ways to enhance your colour and deliver epic shine. It’s brimming with deeply hydratin...