A buildable, multi-use blush tint with a hydrating watery texture that delivers sheer, long-lasting stain. Multi-use lip and cheek tint for a sheer wash of color Hydrating watery texture delivers a ...

A super-sticky makeup primer to help minimize the look of excess shine for a smooth, matte finish while gripping makeup for long-lasting wear. e.l.f.’s fan-fave Power Grip Primer, now with a matte ...

What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator! Why you'll love it: Gives your lips a brilli...

What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator! Why you'll love it: Gives your lips a brilli...

Full-coverage color-correcting foundation with SPF 30 What it is: A medium-to-full coverage color-correcting foundation with broad-spectrum SPF 30 protection. Why you'll love it: Medium-to-f...

What is it: A liquid contour wand with a cushion-tip applicator for a naturally sculpted complexion. Why you'll love it: Easy-to-use contour wand with a cushion-tip applicator Gives you a radi...

What is it: Lightweight makeup setting spray for up to 16 hours of wear Why we love: Setting spray locks on makeup for up to 16 hours of wear Infused with skin-loving ingredients, Cucumber Fruit E...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture...

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup. Why you'll love it: Gel primer formula grips makeup  Gives skin a long-lasting, naturally dewy fi...

#1 Liquid Eyeliner in America! What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge. Why we love: Extra-fine brush tip deliv...

Intense black felt tip eyeliner This quick-dry formula instantly enhances the lash line with rich and long-lasting color. The felt tip eyeliner pen allows you to create a sleek or bold line with co...

Brushable clear gel for groomed brows & lashes What it is: A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place. Why you'll love it: Clear mascara and brow ge...